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Alexander McQueen was founded in 1992 by Lee Alexander McQueen, who within less than 10 years went on to become one of the world’s most admired fashion designers. The culture of Alexander McQueen is the juxtaposition between contrasting elements: fragility and strength, tradition and modernity, fluidity and severity. Alexander’s collections combine an in-depth working knowledge of bespoke British tailoring, the fine workmanship of the French Haute Couture atelier and the impeccable finish of Italian manufacturing. In 2000 Sarah Burton, who had worked alongside McQueen for more than 14 years, was promoted to Creative Director of the entire Alexander McQueen brand.