The Levi’s® brand epitomises classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become some of the most recognisable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit. Its range of leading denim and accessories is available in more than 110 countries, allowing individuals around the world to express their personal style.

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